Buying football tickets via social media: What needs to be considered?

Guide: Buy tickets vial social media

Are you a big football fan and thinking of going on a football trip to the stadium again, but have no idea which are the best places to buy tickets for your favourite club?

Yes, the official ticket shops of the clubs are certainly not a bad idea, but when it comes to getting tickets for sold-out games or finding special bargain deals, you should use your social media networks and your accounts on these portals to search for tickets.

In this football ticket guide, we would like to show you how you can find football tickets on social media and which platforms are best suited to laying the foundations for your next trip to the football stadium.

Buy football tickets: These social media platforms are ideal

Social media – hardly any other (in this case virtual) object of our time is so criticised and yet dominates our everyday lives in equal measure, because from contact with friends, family or work colleagues to our love lives, careers and many other aspects, social media has an enormous influence on our lives.

Of course, our free time also plays a major role when it comes to using social media platforms, so it’s no wonder that as football fans we regularly check the networks to keep up to date with news, complete betting games or socialise with other fans.

But did you know that you can also use social media to buy a ticket for your favourite club’s next football match? Your search can refer to the following portals, as they are also widespread in Germany and are home to a large number of football fans:

  • Facebook
  • X
  • Instagram

How do you find football tickets on social media?

X, Instagram and co. can help you find tickets in different ways. Join football groups or take part in discussions on fan pages to join a football community on social media. Within these communities, you can contact other football fans who are offering their football tickets for sale for various reasons. You also have the option of placing an advert for football tickets online yourself or simply indicating in an updated post on your own profile page that you are still looking for tickets for a specific football match.

Buy football tickets on social media: These are the advantages

  • Bargain deals are possible
  • Deals from football fan to football fan
  • Last-minute chances for football matches that are actually sold out
  • Establishing new fan contacts, which will also help with future ticket deals
  • Event hashtags can bring your search into focus

Beware of fraud: Not every offer on Facebook and the like is legitimate

Even though buying football tickets via social media portals has some great advantages, there are also downsides that we would like to point out to you and this starts with a very clear warning: Not every offer on platforms such as X, Instagram and other providers should be viewed without hesitation. Classified ad areas should therefore also be treated with caution and a few safety precautions should be taken before deciding to buy a football ticket.

Prepayment? No way! Personal collection is the safest number when buying football tickets

If you are asked to pay in advance online, you should be absolutely certain that there is a reputable provider at the other end of the internet line. This is difficult to assess with private individuals from social networks and you should therefore ideally refrain from blindly paying for a ticket online without personal contact. Instead, it is advisable to talk to football fans who may live nearby and offer to collect tickets in person in return for cash. Especially when looking for tickets for the local football club, this principle is easy for you to adhere to.

Buy personalised football tickets via social media: Hands off!

If a football ticket is personalised, this means that only the football fan whose name is on the ticket can use this ticket to enter the stadium. You should therefore steer clear of offers that offer personalised football tickets for sale. You can buy these tickets, but as you have to show your ID at the stadium to confirm the details on the ticket, this is the end of the line for you. So: stay away from personalised football tickets from social media offers.

Football ticket prices: How much should you pay for tickets on social media?

Let’s move on to the question of price, because you’re rightly wondering how much budget you should have ready for buying tickets on social media. We can’t give a general answer to this question, as it depends a lot on which stadium you want to go to and which match it is. Dynamic pricing has also arrived in professional football and determines ticket prices. Less attractive football matches offer particularly compelling prices, while you may have to pay a little more for FC Bayern Munich v Borussia Dortmund tickets.

There is usually a specific reason why the tickets are sold on X and Co. and especially when there is deadline pressure, the tickets often go to the new owner for a bargain price. If possible, you should also demonstrate your trading skills and make a counter offer for the advertised football ticket to save a few extra euros. You can certainly get cheap standing room tickets for as little as 10 euros or even less.

Is the secondary market for football tickets the better alternative?

StubHub, Viagogo and Ticketbande are not foreign concepts to you, but are good alternative providers if there is no longer an opportunity to buy tickets for selected football matches via the clubs themselves? Then you are certainly familiar with the Bundesliga secondary ticket market. Nevertheless, we have summarised a few examples here where you can also find lucrative ticket deals if buying tickets via social media doesn’t work out after all.

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